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Henry Lõiv

Web design & development

SEO & AI Search

Articles about search visibility, AI search and how customers discover businesses.

Articles

  1. Does llms.txt actually matter? What llms.txt does, what Google says about it, and when a small-business website or documentation project might benefit from adding the file. SEO & AI Search 11 min read
  2. Your customers are making decisions before the first click How AI search is changing the way people find and compare businesses, and what business owners can do to make their website content more useful. SEO & AI Search 7 min read

Quick Answers

  1. Quick Answer

    Should translated pages share one canonical URL?

    Use language alternates without automatically canonicalizing translations to the original. Check reciprocal hreflang and each language’s intended URL.

    SEO & AI Search 2 min read

  2. Quick Answer

    Why does Google show a different meta description?

    Google can build a query-specific snippet from page content. Check the real HTML and selected URL before repeatedly rewriting a meta description.

    SEO & AI Search 2 min read

  3. Quick Answer

    Can you block GPTBot while allowing ChatGPT search?

    GPTBot and OAI-SearchBot have different roles. Use separate robots.txt controls without treating crawl permission as a guarantee of search visibility.

    SEO & AI Search 1 min read

  4. Quick Answer

    How do I check if Google indexed a page?

    Inspect the exact URL in Google Search Console and read the indexed result. A working page or a successful live test does not establish that Google indexed it.

    SEO & AI Search 2 min read

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